True", so what we've done with the Easy Print program is it's really what we call a cost per click model. You've never seen this before in the wide format market at all. So, with the cost per click model, the customer/client knows exactly what their costs are going to be - their cost per square foot, for example. That cost per click includes the cost of the equipment, the cost of the heads, the cost of the inks, and service for the term of that agreement. Think about that - you've got the entire product, the heads, the inks, the service, and the equipment all in one single price per month. Now, what's really unique about this product is that you signed up for a certain volume ban, let's say 10,000 square feet a month, and you don't use all those clicks, we can roll that over into the next month. It's important to understand that customers and clients kind of get worried about how much ink they're laying down. Well, now they don't have to worry about it, and service and all that's included. Easy Print Light includes everything but the equipment, so the customer can buy the equipment outright or get their own lease. But then they can sign up for an Easy Print Light program which, once again, would include the heads, the inks, and the service contract for the term of that agreement, all for one small fixed monthly rate.
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