True," I wish to thank everybody for attending our wide format session here at Printing United. I'm John Kaufman, the senior marketing specialist here at Canon Solutions America, and I'm going to discuss the real business potential in wide format printing. Hence, the session talk track I like to call it "Think Big" or as I like to say, think big for big profits. Now, I'll cover the roll-to-roll industry segment by discussing the current technologies that are out there in the market, followed up by applications and the potential revenue, and then finishing up with market solutions to best fit these business models. And then, at the very end, we'll take a visual tour of the applications suited to the roll-to-roll market at our customer experience center. So, as you see here, we have a very packed agenda, so let's get started. When you look at the wide format market in the commercial print space, many customers have already made the decision to stop outsourcing and bring these applications in-house, or they can actually control the deadlines and not their suppliers. They're not only taking back control of their deadlines, while at the same time becoming more profitable, they are truly opening the doors to new opportunities. Now, with that being said, my opening question to this group is this: Are your customers asking you for wide format applications today? And if not, then you're potentially leaving money, and I mean big money, on the table. So, if you're not outsourcing and you're not providing your customers with wide format applications, then who is? Not only can this mean a loss of revenue for your shop, but you could be actually putting your traditional business at risk for the competition, because it's been well-documented that customers prefer a one-stop shop instead of...
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