Narrator] A DBA or Doing Business As is essentially a nickname for your company. - In Arkansas, a DBA is also called a fictitious name at the state level, or an assumed name at the county level. - DBAs are a great way to rebrand your company name, to add new brands to your company, or to change your company name completely. - For sole proprietors and partnerships, DBAs offer the ability to operate under a name that isn't the business owner's surname. - For more information on the specifics of what a DBA is, and how it can be used, check out our other video, linked below. - In this video, we'll go over the steps you need to take in order to form a DBA in Arkansas. (soft) - There are two ways to form a DBA - you can do it yourself or you can hire a service to do it for you. - Let's take a look at both options and help you decide how to go about forming your own DBA. - Option one is to do it yourself. If you want to save money, you can form a DBA on your own. - Let's take a look at the steps to forming a DBA in Arkansas on your own. - Step one is to complete name searches. When determining what you want your DBA name to be, you'll want to make sure you follow Arkansas naming requirements. - For more details, check out our video on how to name your business in Arkansas or our naming guides, linked below. - Next, you want to make sure the name is available in Arkansas. The first and most important search is the Arkansas Secretary of State business entity search. - If the name is not available, you'll have to adjust your name or use a different one. - We provide...