True." Hey, what is up everyone? In this video, I'm going to talk about different pricing strategies that you can use in your Etsy store and start implementing today. So, you may be wondering, how are some shops selling their items for such low prices? There are a few possible reasons. Firstly, they're doing everything in-house - printing and shipping themselves. Secondly, they're being strategic with their listings by offering a variety of options. For example, they may include a youth shirt or a baby onesie within their listing for unisex adult t-shirts. This way, in search results, it appears to be really cheap. However, for the adult shirts, the price remains the same as any other seller. Later on, I will show you different examples of this. Another possibility is that they're just charging for shipping. So, the price displayed for the shirt in search results appears to be fairly cheap. But, on the back end, they're charging an additional $5 or $6 for shipping. Thus, in reality, the total cost of the shirt is around $18 to $23. When it comes to price point, it may be challenging to compete with sellers who do everything in-house. However, you can still compete when it comes to the design of your shirts. If you have a trending and eye-catching design, you can easily sell your shirts for $24 to $28, depending on the type of shirt you're selling. Now, let's take a look at a few different examples of pricing strategies that you could possibly implement. Make sure to stay till the end, as I will discuss the current pricing strategy that I have set up in my shop. This strategy is currently working well, generating daily sales, and has increased the conversion rate in my store. The first example...