True." Hi everyone, um welcome to this third video regarding iOS 14 and getting your user acquisition campaigns ready. So, during that third video, we're going to talk about SCAD Network. This may be the most technical, complicated topic, but also the most important. So, I really advise you guys to uh really be concentrated on this. Quick disclaimer regarding the content here, uh it's updated until mid-December, so any change in the future may affect the content I'm presenting here. Um, let's start with CAD Network. So, what is it? First of all, it's Apple's tracking solution as a fallback to IDFA. We mentioned it in the first video that IDFA opt-in rate may be low in the future, so SCAD Network becomes vital in the sense that it's Apple's PR solution if IDFA is not triggered. So, this is actually the only way to get the deterministic data outside of IDFA, so it may become the primary source of attribution in the future under iOS 14. And what's important is you need to understand and anticipate the limits of SCAD Network. So, there are many limits that affect the way we're going to do user acquisition and how we're going to adapt our campaign and strategy. So, the main limits are, first of all, the aggregated data. So, you won't have, as you used to, user-level data. You won't be able to build cohorts as you were able to do in the past. Now, you will have aggregated data, so a bunch of data that would be much harder to analyze and with less granularity. So, that's probably the main limit that we have with SCAD Network. The second, I would say, big limit is the Android campaign IDs. SCAD Network limits the number of campaigns you can track up to 100...
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