A DBA, or Doing Business As, is essentially a nickname for your company. - In Utah, a DBA is also called a Business Name or an Assumed Name. - DBAs are a great way to rebrand your company name, to add new brands to your company, or to change your company name completely. - For sole proprietors and partnerships, DBAs offer the ability to operate under a name that isn't the business owner's surname. - For more information on the specifics of what a DBA is and how it can be used, check out our other video linked below. - In this video, we will go over the steps you need to take in order to form a DBA in Utah. (piano) - There are two ways to form a DBA: you can do it yourself, or you can hire a service to do it for you. - Let's take a look at both options and help you decide how to go about forming your own DBA. - One, do it yourself. If you want to save money, you can form a DBA on your own. - Let's take a look at the steps to forming a DBA in Utah on your own. One: complete name searches. - When determining what you want your DBA name to be, you'll want to make sure you follow Utah naming requirements. - For more details, check out our video, How to Name Your Business in Utah, or our naming guides linked below. - Next, you'll want to make sure the name is available in Utah. - The first and most important search is with Utah's Business Search website. - If the name is not available, you'll have to adjust your name or use a different one. - We provide instructions to search your business name in Utah on howtostartanllc.com, linked below. - Searching is free. To learn more, visit...